Edition: 2 (Monolingual) : English or French
ICS: 01.040.03; 03.020
Status: Published
Stage: 60.60 (2012-05-22)
TC/SC: TC 225
Number of Pages: 39
Quality best practice for market researchers
ISO 20252:2012 - Market, opinion and social research - Vocabulary and service requirements is an approved international standard of the ISO (International Standardization Organization.). The standard establishes globally recognized terms and definitions as well as the service requirements for organizations and professionals conducting market, opinion and social research.
As stated in the introduction of this standard, "An international quality standard ensures that the process elements of such research are undertaken to an appropriate standard and in a verifiable and consistent manner. This will enable data, arising from research studies carried out to this standard, being used to guide the provision of goods and services to citizens and institutions in a consistent and transparent fashion."
Businesses of all sizes, whether they are conducting or commissioning market research, need assurance that it meets with quality standards and is consistent, reliable and valid. If you carry out, commission or buy market research, demonstrating best practice is a potent statement to consumers and competitors.
Comprehensively updated since its first publication in 2006, ISO 20252: 2012 this revision includes:
- an updated scope and quality management system
- clarification of queries which have arisen from international organizations that have fully
implemented the standard
- appraisal in the light of new and emerging technologies
- incorporation of process requirements from the access panel standard BS ISO 26362
ISO 20252:2012 sets a common level of quality for market research globally. Working to a standard that is recognized in all markets will help organizations facilitate business development and growth between different national and regional markets.
ISO 20252 and ISO 26362 are the international standards for organisations and professionals conducting market, opinion and social research. The standards establish common Industry terms and definitions as well as service and quality requirements.
Para maiores informações:
Por favor, entre em contato:
ICS: 01.040.03; 03.020
Status: Published
Stage: 60.60 (2012-05-22)
TC/SC: TC 225
Number of Pages: 39
Quality best practice for market researchers
ISO 20252:2012 - Market, opinion and social research - Vocabulary and service requirements is an approved international standard of the ISO (International Standardization Organization.). The standard establishes globally recognized terms and definitions as well as the service requirements for organizations and professionals conducting market, opinion and social research.
As stated in the introduction of this standard, "An international quality standard ensures that the process elements of such research are undertaken to an appropriate standard and in a verifiable and consistent manner. This will enable data, arising from research studies carried out to this standard, being used to guide the provision of goods and services to citizens and institutions in a consistent and transparent fashion."
Businesses of all sizes, whether they are conducting or commissioning market research, need assurance that it meets with quality standards and is consistent, reliable and valid. If you carry out, commission or buy market research, demonstrating best practice is a potent statement to consumers and competitors.
Comprehensively updated since its first publication in 2006, ISO 20252: 2012 this revision includes:
- an updated scope and quality management system
- clarification of queries which have arisen from international organizations that have fully
implemented the standard
- appraisal in the light of new and emerging technologies
- incorporation of process requirements from the access panel standard BS ISO 26362
ISO 20252:2012 sets a common level of quality for market research globally. Working to a standard that is recognized in all markets will help organizations facilitate business development and growth between different national and regional markets.
ISO 20252 and ISO 26362 are the international standards for organisations and professionals conducting market, opinion and social research. The standards establish common Industry terms and definitions as well as service and quality requirements.
Para maiores informações:
Por favor, entre em contato:
